Perspectives

Infundly Perspectives is a space for thoughtful, commentary on portfolio building, markets, funds, and investor behaviour. We focus on frameworks over forecasts, exploring how narratives shape investing, why discipline matters, and where opportunity meets risk. These articles are built to give you insight you can actually use, helping you navigate markets with more confidence and less hype

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Building Block Series

Image of colourful lego block and the words Building Blocks

Neon image of investment charts and the words 'Not All Benchmarks are Equal'.

Benchmarking That Isn’t Bogus

Have you ever looked at a fund’s performance and thought, ‘That looks good… but compared to what?’ That simple question lies at the heart of investing. Without context, numbers can mislead. A fund might show strong returns, but unless you know what it’s being measured against, you can’t tell if it’s skill or just luck.

Building Block Series

Sheridan Admans

Oct 301 min read

Abstract colourful modern art with the text ' Why Fund Managers Need Skin in the Game'

Skin in the Game: Why It Matters When Managers Invest Alongside You

It’s specific, relevant, and naturally fits both search intent and your voice. Retail investors searching “fund manager skin in the game,” “do fund managers invest their own money,” or “alignment of interest funds” will find this article.

Building Block Series

Sheridan Admans

Oct 301 min read

5 Investing Lessons Every Great Fund Manager Learns Early

Some investing lessons only sink in after you’ve lived through them. A sharp market drop. A position you were certain about turning against you. That “can’t miss” tip that never delivered. Experience can be a brilliant teacher. But it can also be an expensive one. The good news is that the principles seasoned fund managers rely on aren’t locked behind spreadsheets or jargon. They’re practical, human, and surprisingly accessible.

Building Block Series

Sheridan Admans

Oct 201 min read

Compass pointing to a managers key philosophies

Why Fund Manager Philosophy Matters for Investors

When you invest in a fund, you’re not just buying a collection of stocks or bonds, you’re buying into a fund manager’s way of thinking. Their philosophy shapes every decision: what risks they take, which assets they choose, and how they respond to market turbulence. Understanding that philosophy helps you see whether their compass points in the same direction as your goals.

Building Better Portfolios

Sheridan Admans

Oct 31 min read

Investment Portfolio Building Blocks: Risk, Diversification, Costs

Building an investment portfolio doesn’t have to feel like standing at an endless buffet of funds and ETFs with no idea where to begin. From risk and diversification to costs and fund structures, this guide breaks down the essential building blocks so you can start investing with clarity and confidence.

Building Better Portfolios

Sheridan Admans

Oct 31 min read