PRIVACY POLICY

A legal disclaimer

We value your trust. This Privacy Policy explains how Infundly collects, uses, and protects your personal data when you visit our site, sign up for our newsletter, or interact with us in other ways.

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Who we are

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Infundly is a trading name of AdmansPraxis Limited (‘AdmansPraxis Limited’, ‘we’, ‘our’, ‘us’) is registered in England & Wales with company number 16707331. 

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This privacy notice tells you what to expect us to do with your personal information.

Please take the time to read this Privacy Policy. If you have any questions about this Privacy Policy or our use of your information and/or personal data, you can contact us at: 

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• Email address: privacy@infundly.co.uk.

This Privacy Notice may change from time to time, and our up-to-date version will always be available on this website. 

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Infundly is a content and insight platform designed to make professional investment thinking more accessible. We are based in the UK and registered with the Information Commissioner’s Office (ICO).

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Full name of legal entity: AdmansPraxis Limited

Trading name: Infundly

Email address: privacy@infundly.co.uk.

Postal address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

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Lawful bases and data protection rights

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Under UK data protection law, we must have a ‘lawful basis’ for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

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Which lawful basis we rely on may affect your data protection rights, which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

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• Your right of access - You have the right to ask us for copies of your personal information. You can request other information, such as details about where we get personal information from and who we share personal information with. There are some exemptions, which means you may not receive all the information you ask for. You can read more about this right here.

• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.

• Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.

• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.

• Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.

• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.

• Your right to withdraw consent – When we use consent as our lawful basis, you have the right to withdraw your consent at any time. You can read more about this right here.​

If you wish to exercise any of the above-mentioned rights, we may ask you for additional information to confirm your identity and for security purposes, in particular before disclosing personal information to you. We reserve the right to charge a fee where permitted by law, for example, if your request is manifestly unfounded or excessive.

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You can exercise your rights by contacting us using the details below. Subject to legal and other permissible considerations, we will make every reasonable effort to honour your request promptly or inform you if we require further information in order to fulfil your request.

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Please note that we may not always be able to fully address your request, for example, if it would impact the duty of confidentiality we owe to others, or if we are legally permitted to deal with the request differently.

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What data we collect

We may collect:

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Basic information — like your name and email when you subscribe, fill in a form, or contact us.

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Usage information — such as pages you visit and how you interact with the site (via cookies and analytics).

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Survey responses or feedback — if you choose to share your views with us.

We only collect what we need to provide our service and improve your experience.

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How we use your data

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We use your data to:

• Send newsletters or updates you’ve subscribed to.

• Respond to enquiries or feedback.

• Improve our website and content based on how people use it.

• Meet any legal or regulatory requirements.

We never sell your personal data.

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Legal basis for processing

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We process your personal data on one of the following bases:

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• To fulfil our contract with you (e.g. use your personal data as is necessary to provide you with our products and services)

• Consent (e.g. when you sign up for emails).

• Legitimate interest (e.g. understanding how visitors use the site to improve it).

• Legal obligation (e.g. complying with UK regulations).

• Communication (e.g. process and use your personal data to communicate with you)

There are many reasons why we may legitimately collect and process your information and/or personal data (also known as the legal basis), including: 

To fulfil our contract with you

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We use your personal data as is necessary to provide you with our products and services in line with our contractual arrangements with you. We process and use your personal data to provide you with a personalised service and the product or service you have requested, to fulfil your other requests, process your order(s), and as otherwise may be necessary to perform or enforce the contract between us.

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You have provided us with your consent

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Where you have given your informed consent, we will process your data in accordance with the permission you have given us and this Notice. You may withdraw your consent at any time.

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Where we have a legitimate interest in using your data.

We may process your information in the day-to-day running of our business, to manage our business and financial affairs, and to protect our customers, employees, and property. It is in our interests to ensure that our processes and systems operate effectively and that we can continue operating as a business. 

In specific situations, we require your data to pursue our legitimate interests in a way that might reasonably be expected as part of running our business and which does not materially impact your rights, freedom, or interests. 

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Please note that if you do not agree to provide us with the requested information, it may not be possible for us to continue to operate your account and/or provide products and services to you. 

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We are required to do so by law or regulation

We are required by law to process and store some of your data in order to fulfil our obligations. 

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Communicating with you and marketing

We may process and use your personal data to communicate with you, for example, to provide information relating to our products and/or services you are using or to contact you for customer satisfaction queries. We may process and use your personal data for marketing. Marketing purposes may include using your personal data for personalised marketing or research purposes in accordance with applicable laws, for example, to conduct market research and to communicate our products, services, or promotions to you via our own or third parties’ electronic or other services. When contacting you for marketing, we will take into account any preferences you have expressed to us, including any desire not to receive marketing.

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You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time. If you wish to unsubscribe or opt-out from any third-party websites, you must go to that specific website to unsubscribe or opt-out.

If you opt-out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a purchase, warranty registration, product/service experience, or other transactions.

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How we store and protect your data

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• Data is stored securely within Wix, the infrastructure behind Infundly.co.uk and any third-party services we use (such as email providers).

• We keep your data only for as long as necessary for the purpose it was collected.

• We use encryption and secure systems to protect your information

How long we will retain your information

We will only keep your personal data for so long as it is reasonable for us to do so, depending upon the nature of the data and our processing, and the grounds upon which we relied when collecting it.

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Where possible, we will delete redundant account information within fourteen (14) days of our relationship ending. 

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Information we use for marketing purposes will be kept by us until you notify us that you no longer wish to receive this information or until your previously given consent is deemed to have expired and is not renewed by you.

Sharing your data

We may share your data with trusted third-party providers who help us run Infundly (for example, email platforms or analytics tools) or organisations we are legally obliged to share personal information with. They are only allowed to use your data for the services we request and must comply with data protection law.

Your rights

Under UK GDPR, you have the right to:

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• Access the data we hold about you.

• Correct or update your data.

• Ask us to delete your data.

• Withdraw consent for marketing at any time.

• Complain to the ICO if you are unhappy with how we handle your data.​

To exercise your rights, contact us at privacy@infundly.co.uk.

Have a complaint

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details in this notice. You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), or any other competent data protection authority in the relevant jurisdiction. We would, however, appreciate the chance to deal with your concerns before you approach the ICO or the other relevant authority, so please contact us in the first instance.

If you remain unhappy with how we have used your data after raising a complaint with us, you can also complain to the ICO.

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The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

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Helpline number: 0303 123 1113

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Website: www.ico.org.uk

Cookies

We use cookies to make our site work and improve your experience. For details, please see our Cookie Policy.

Updates to this policy

We may update this Privacy Policy from time to time. Any changes will be posted here so you always know what information we collect and how we use it.

This policy was last updated September 2025.

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Contact us

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If you have any questions about this policy or how we handle your data, please email us at privacy@infundly.co.uk.