UNPACKING THE MINDS OF FUND SELECTORS
INSIDE THE MINDS OF FUND SELECTORS
At Infundly, we open the door to how professionals think: fund selectors, allocators, asset managers. We peel back the layers of how real portfolios are built, balanced, and adapted over time.
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Whether you’re growing your ISA, shaping your pension, or just trying to make smarter long-term decisions, Infundly hands you the same thinking frameworks and tools like the pros use, delivered in plain English, designed for real people.
For institutions, wealth managers, and portfolio builders, we also bring that same clarity and discipline into consultancy: helping with strategy, fund selection, and decisions at the committee level.
WHO WE ARE
Infundly is a content platform for private investors with consultancy services for professionals. Our focus is on UK investors who don’t just want to act quickly—but act thoughtfully and with intent.
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We help you see behind the curtain:
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How fund managers and selectors pick, shift, or divest funds
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The logic top managers use on risk, allocation, and adaptation
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The real strategies driving live portfolios (not theory)
Our content goes beyond headlines. We drop you into the conversations shaping markets, then translate those ideas into takeaways you can use.
When working with adviser firms and DFMs, we bring independent expertise into committees, help evaluate fund strategies, and support DFM status—all with the same commitment to clarity, honesty, and long-term value.
WHY WE DO IT
Too often, private investors are left with headlines, soundbites, or oversimplified narratives. The real thought process is hidden. We believe that if you can see how decisions are made, you gain confidence—not false promises.
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We don’t just show you what’s happening, we walk you through the why. That way, whether your portfolio is large or small, you’re empowered to make decisions with conviction, not guesswork.
HOW WE DO IT
We mix formats, so you learn in the ways that suit you: short essays, deep dives, live commentary, case studies, and frameworks. Each piece is designed to keep you connected to real decision-making processes—not diluted tips.
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We don’t always hand you the answer, but we do aim to give you the tools—the mental models, the clarity, the transparency—to see how you’d arrive at one yourself.
WHAT WE BELIEVE
We believe trust matters more than hype. Transparency matters more than spin. And private investors deserve access to the same insights used behind closed doors.
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Investment isn’t a game reserved for professionals. It’s something anyone can do better when they understand the how. At Infundly, we’re here to bring you into that space.
MISSION
To offer clear, unbiased insight into how professionals think about funds and build portfolios, giving private investors clarity and confidence, and providing institutions with trusted expert support.
VISION
Clarity you can follow. Trust earned. Smarter investing decisions.
FOUNDER'S STORY
I know how confusing investing can feel, I’ve seen it from every angle. Over more than two decades, I’ve advised individuals, managed funds through turbulent markets, shaped portfolios as a CIO and board director, and helped design fund ranges from the ground up.
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Through it all, I’ve seen both the strengths and blind spots of wealth management, how jargon, narratives, and incentives can sometimes get in the way of what really matters: helping people make confident, informed choices about their money.
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That’s why I started Infundly, to cut through the noise and bring clarity to investing. My goal has always been to make high-quality insight accessible and transparent, to explain markets in plain English, and to empower people to make decisions they can believe in.
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Infundly isn’t just about numbers. It’s about storytelling, portfolio design, and culture, because data only becomes powerful when it connects with people. We want to change how people experience investing, making it transparent, relatable, and built for those who want to understand, not just follow.
FEATURED PAST FOUNDER HIGHLIGHTS
