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Investor Psychology: How Emotions Shape Market Decisions

  • Writer: Sheridan Admans
    Sheridan Admans
  • Oct 3
  • 1 min read

Most investors believe success comes down to picking the right funds or spotting the right timing. But the truth is, your biggest edge may lie elsewhere, in how you think and react. Markets are driven not only by numbers and algorithms, but by people. And that includes you. Understanding investor psychology can help you avoid costly mistakes, stay disciplined, and keep your long-term goals on track even when headlines and emotions tempt you to do otherwise.


Investor thinking surrounded by investing symbols

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At Infundly, we open the door to how fund managers and fund selectors think about funds and portfolios, but we don’t give personal financial advice. What we share are ideas, tools, and perspectives to help you see investing more clearly. Your choices are your own. If you’re ever unsure what’s right for you, it’s best to speak with a qualified financial adviser who can provide guidance tailored to your situation.

Investing isn’t risk-free. Investments can rise and fall, and sometimes you can end up with less than you started. Past performance is no guarantee of the future, and tax rules can change depending on your circumstances.


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